Resources Library by ANA

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference

Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep

Company: Nielsen

September 21, 2005

InnoSpa

This paper is a part of a literature review for InnoSpa Research Program that is born from companies' needs and interests to understand, measure and develop organizational innovativeness.The program will produce a systemic view of organizational...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Tuula Antola, Jukka Pohjola

February 27, 2005

Advances in category management research

In this paper the genesis of category management and the research techniques that have been applied against this area are considered. We generally find a disconnect between the application of findings from traditional research to category management...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Bill Bean, Stephen P. Needel

Company: PepsiCo

September 22, 2002

A new concept of marketing (French)

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

June 15, 1959

A new concept of marketing

In this paper I would like to examine; what is really new in this new concept of marketing; to suggest a revision of the traditional approaches to the study of marketing; to show the organizational changes effected by the new trend in management...

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Bartolo Mardessich

June 15, 1959